The opening episode of 13 Reasons Why Season 2 was watched by 6 million people over its opening weekend, according to Nielsen.
Nielsen’s unofficial data, which it began publishing at the start of this year, is regularly disputed by Netflix, which says that Nielsen’s methods are inaccurate, partly because they do not take mobile devices into account and partly because it is solely restricted to US households. Nonetheless, they provide an interesting glimpse into the relative popularity and demand for Netflix’s titles – Altered Carbon, for example, saw 5.9 million people stream its opening episode over the first week 1.2 million in its first three days.
According to Nielsen, the second season of the teen drama drew an average audience of 2.6 million viewers per minute over its first three days of release, with viewership falling off over the remaining episodes, as only some chose to binge the entire box set on its initial weekend. Nonetheless, 13 Reasons Why’s sophomore run was particularly popular among bingers, with viewers tuning into an average of four episodes each during the weekend. 65 per cent of its audience was female, according to Nielsen, while 75 per cent of its audience was 34 or under – notable younger than The Crown’s demographic, which was 75 per cent aged 35 and older.